Dermatology World July 2011 SUPPLEMENT : Page 1
L The well-tempered practice JULY 2011 PRESIDENT ike a grand piano and its player, a good dermatology practice is only as good as its ne-tuned contents and its practitioner. Whether it’s the actual physical aspects — like the nuts and bolts of what goes in the examination and waiting room and the ow of your o ce, or the procedures and processes that take place within your practice, such as patient-centricity and safety, all elements must be considered to ensure success. In this “Buyer’s Guide” supplement to Dermatology World , some of these as-pects will be addressed in depth, with quotes from experienced, expert, and successful dermatologists, whose specialties lie not only in the science of dermatology, but the art of creating a desirable working environment. If you’re thinking about remodeling, Jerry Bagel, M.D., will give you a tour of his o ce expansion and George Hruza, M.D., will provide you with insights about how he built a new ambulatory surgery center in his practice. You’ll read about the roles of service, environ-ment, and amenities within a patient-centric o ce from Victor Marks, M.D., and Charles Ellis, M.D. You’ll also hear from Dirk Elston M.D., and James Taylor, M.D., who discuss patient safety and how to plan ahead to avoid mistakes. Today’s dermatologist is a practitioner, but also a consumer. Once you have absorbed the information within these stories, take time to assess your o ce situation and make use of the extensive Buyer’s Guide listing within these pages. Products and services are listed alphabetically, by categories that include clothing, cosmetics and skin care, diagnostic products, laboratory services, laser/phototherapy products, medical and surgical supplies and services, pharmaceuticals, practice management materials, publishing and educational tools, and technology and software. It’s the most comprehensive dermatology buyer’s guide to date, and an essential guide for any ne-tuned practice. Ronald L. Moy, M.D. PHYSICIAN REVIEWER DESIGN MANAGER Suzanne Olbricht, M.D. PHYSICIAN EDITOR Ed Wantuch EDITORIAL DESIGNER Abby Van Voorhees, M.D. EXECUTIVE DIRECTOR & CEO Theresa Oloier CONTRIBUTING WRITERS Ronald A. Henrichs, CAE DEPUTY EXECUTIVE DIRECTORS Lisette Hilton Ruth Carol EDITORIAL ADVISORS Karen Collishaw, CAE Eileen Murray, CAE PUBLISHER Lara Lowery EDITOR Katie Domanowski SUPPLEMENTS EDITOR Dean Monti MANAGING EDITOR Richard Nelson Lakshi Aldredge, MSN, ANP-BC Tina Alster, M.D. Rosalie Elenitsas, M.D. John Harris, M.D., Ph.D. Chad Hivnor, M.D. Sylvia Hsu, M.D. Risa Jampel, M.D. Christopher Miller, M.D. Christen Mowad, M.D. Philip Orbuch, M.D. Wendy Roberts, M.D. Robert Sidbury, M.D. Printed in U.S.A. Copyright © 2011 by the American Academy of Dermatology Association 930 E. Woodfield Rd. Schaumburg, IL 60173-4729 Phone: (847) 330-0230 Fax: (847) 330-0050 MISSION STATEMENT: Dermatology World is published monthly by the American Academy of Dermatology Association. Through insightful analysis of the trends that affect them, it provides members with a trusted, inside source for balanced news and information about managing their practice, understanding legislative and regulatory issues, and incorporating clinical and research developments into patient care. Dermatology World® (ISSN 10602445) is published monthly by the American Academy of Dermatology and AAD Association, 930 E. Woodfield Rd., Schaumburg, IL 60173-4729. Subscription price $48.00 per year included in AAD membership dues. Non-member annual subscription price $108.00 US or $120.00 international. Periodicals Postage Paid at Schaumburg, IL and additional mailing offices. POSTMASTER: Send address changes to Dermatology World ®, American Academy of Dermatology Association, P.O. Box 4014, Schaumburg, IL 60168-4014. SUPPLEMENT TO DERMATOLOGY WORLD // July 2011 1
The Well-Tempered Practice
Like a grand piano and its player, a good dermatology practice is only as good as its ne-tuned contents and its practitioner. Whether it’s the actual physical aspects — like the nuts and bolts of what goes in the examination and waiting room and the how of your once, or the procedures and processes that take place within your practice, such as patient-centricity and safety, all elements must be considered to ensure success. In this “Buyer’s Guide” supplement to Dermatology World, some of these aspects will be addressed in depth, with quotes from experienced, expert, and successful dermatologists, whose specialties lie not only in the science of dermatology, but the art of creating a desirable working environment.<br /> <br /> If you’re thinking about remodeling, Jerry Bagel, M.D., will give you a tour of his once expansion and George Hruza, M.D., will provide you with insights about how he built a new ambulatory surgery center in his practice. You’ll read about the roles of service, environment, and amenities within a patient-centric once from Victor Marks, M.D., and Charles Ellis, M.D. You’ll also hear from Dirk Elston M.D., and James Taylor, M.D., who discuss patient safety and how to plan ahead to avoid mistakes. <br /> <br /> Today’s dermatologist is a practitioner, but also a consumer. Once you have absorbed the information within these stories, take time to assess your once situation and make use of the extensive Buyer’s Guide listing within these pages. Products and services are listed alphabetically, by categories that include clothing, cosmetics and skin care, diagnostic products, laboratory services, laser/phototherapy products, medical and surgical supplies and services, pharmaceuticals, practice management materials, publishing and educational tools, and technology and software. It’s the most comprehensive dermatology buyer’s guide to date, and an essential guide for any ne-tuned practice.
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