Candy and Snack TODAY November/December 2010 : Page 1

$10 NOVEMBER/DECEMBER 2010 PEANUT BUTTER’S CLASSIC APPEAL Product launches and attention-getting promotions are a testament to demand for peanut butter candy. Drive your profits with these strong performers. PG 14 EVENT SAMPLING CONNECTS WITH CONSUMERS Event sampling programs are strengthening brand loyalty and driving consumers to stores through successful trials outside the retail environment. PG 20 BUYER INSIGHT: TRAVEL CENTERS OF AMERICA TA/Petro’s Category Manager Erin Slater buys candy and snacks for a unique customer base. PG 30 EXCLUSIVE: MITCHELL GOETZE INTERVIEW The NCA’s new Chairman brings vital experience and insights to his role at the helm. Mitchell Goetze talks to Candy & Snack TODAY. PG 42 CRACKERS GROW PROFITS IN THE SNACK AISLE Cross-merchandising and endless pairing options can increase basket size and turn, with multigrain and herb varieties capturing extra sales. PG 48

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