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Hope College June 2013 : Page 15

experience how to communicate with and serve clients. Above, professor milanowski reviews design concepts with sophomore Kristofer Almdale of Fort wayne, Ind. cards. The experience culminated with Scott visiting the design studio in the De Pree Art Center and reviewing the concepts, ultimately selecting one as a new addition to the menu. “The concepts students create are way out of the box, so creative,” Professor Milanowski said. “It usually takes Matthew hours just to choose his top three favorites.” Through the years, students have also launched new product lines for Palazzolo’s Artisan Gelato and Sorbetto, of Fennville, Mich., creating original flavors, logos, and magazine advertisements. Professor Milanowski has also provided opportunities for students to develop a brewed, bottled iced tea for New Holland Brewery of Holland; re-design a label for Port Sheldon Popcorn, a Michigan-made product; and—this coming fall--produce promotional materials for Charley’s Famous Tortilla Chips by Food Design of Wyoming, Mich. “Through applied learning, students are thinking, looking, researching, and sketching. But most importantly, they are doing,” she said. “They’re applying what they’re learning. All students learn differently—with applied learning, there is no hiding what they don’t know.” Last fall, Professor Milanowski’s Design II ART 205 class worked with the West Michigan Environmental Action Council (WMEAC) to update a booklet it co-authored with the Kent County Health Department, titled “Green Cleaning for a Healthy Home.” WMEAC director Dan Schoonmaker and his staff reviewed 10 designs submitted by students, choosing the concept developed by sophomore studio art major Elizabeth O’Connell of Geneva, Ill., for publication. “I was looking for creativity and design appeal, as well as practicality, as we needed something that could be mass produced and compact enough to fit in any kitchen,” Schoonmaker said. “Elizabeth’s design fulfilled each of these criteria.” O’Connell’s finalized booklet featured hand-drawn illustrations of green cleaning products that people can purchase for their homes. “My overall vision was to create something that interested everyone who wanted to learn more about green cleaning,” O’Connell said. “I wanted to emphasize WMEAC’s goal to promote healthy, green cleaning, while also creating a booklet that people could keep in their kitchen and use daily.” During this time, Kristen Dunn ’13, an art history major from Grand Rapids, Mich., was serving as WMEAC’s graphic design intern, working with the director of communications, while crafting promotional materials for membership drives. A student of Professor Milanowski’s for four years, Dunn believes the experience she gained as an intern will prepare her for the future. “I was able to work with InDesign every day for over six months, learning the ins and outs of the program, while also learning how to better communicate with people who don’t understand the ‘design’ language,” she said. “With my newfound communication skills, I will be able to discuss my design skills in a confident manner with future employers.” She added, “Professor Milanowski taught me everything I know about design, how to communicate, and how to complete a project I’m proud of. Every project she assigns helps students work on skills that, in turn, will help them become marketable to the design world.” For the past two years, Design II students have also worked with Noorthoek Academy, a non-profit organization which partners with Grand Rapids Community College to provide a continuing education program in the arts and sciences for special needs students. The academy publishes a poetry booklet that features poems written by Noorthoek students, and the Hope students have developed concepts for the book’s cover, this year exploring the theme “Wings of Glass,” taken from the title of a student’s poem. In April, Noorthoek’s staff and students visited the class and reviewed the several options the students had developed, choosing the design by freshman Amanda Krause of Brighton, Mich., for the printed piece. “Amanda’s design, depicting butterflies taking off into flight, reflected the title, ‘Wings of Glass,’ but also gave a feeling of hope,” said Sandy Barraza, director of Noorthoek Academy. “Quite a few poems in this edition were about dealing with loss, since students had studied Mexico and spent significant time talking about Day of the Dead, a Mexican holiday. The spirit of the design just seemed to fit.” “I would like to share that when we visited the classroom, the Hope students were so welcoming to the two Noorthoek students who were visiting,” Barraza said. “Autumn and Leetrice were excited to share their poems with the Hope students who listened and provided an abundance of kind words. They walked out of the classroom with smiles on their faces.” With each hands-on learning project, students are motivated beyond grades, driven to meet—and exceed—clients’ demands and expectations, two goals that all graphic design professionals must achieve. “For a graphic design course in a liberal arts institution, in which students do not have the ability to major in graphic design, providing practical, applied experiences to connect their interdisciplinary studies is a terrific motivational tool,” Professor Milanowski said. “Through applied learning, more questions are asked and steps are taken at different paces. Students help each other, too, and reinforce their own steps, while also reflecting on what they’ve learned.” For the past two years, Hope design students have worked with Noorthoek Academy of grand rapids, mich., to develop the cover for the academy’s annual student-poetry book. pictured is this year’s selection, developed by freshman Amanda Krause. 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