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PE and RS PUBLIC January 2013 : Page-6

Leadership Interview Alexander Wiechert ƵƐŝŶĞƐƐŝƌĞĐƚŽƌ͕sĞdžĐĞů/ŵĂŐŝŶŐ'ŵď, QUESTION 1 What steps are your company taking to stay on top of the trends and advancements in digital technology? Advancements in digital technologies have been a driving force ďĞŚŝŶĚhůƚƌĂĂŵĚĞǀĞůŽƉŵĞŶƚƐŝŶĐĞƚŚĞǀĞƌLJĮƌƐƚhůƚƌĂĂŵ͘dŚĞ UltraCamD, was introduced to the market in 2004 in response ƚŽ ƚŚĞ ƉƌŽůŝĨĞƌĂƟŽŶ ŽĨ ĚŝŐŝƚĂů ƉŚŽƚŽŐƌĂŵŵĞƚƌŝĐ ǁŽƌŬƐƚĂƟŽŶƐ͘ /Ŷ ĂĚĚŝƟŽŶƚŽĂůůŽǁŝŶŐĐĂƉƚƵƌĞŽĨWE͕Z'ĂŶĚE/ZĚĂƚĂĂůůŝŶƚŚĞ ƐĂŵĞ ŇŝŐŚƚ͕ ƚŚĞ hůƚƌĂĂŵ ĚĞůŝǀĞƌĞĚ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐŝĞƐ ďLJ ĞůŝŵŝŶĂƟŶŐ ƚŚĞ ƉƌŽĐĞƐƐŝŶŐ ĂŶĚ ƐĐĂŶŶŝŶŐ ŽĨ Įůŵ ƚŚĂƚ ǁĂƐ necessary with analogue systems. The result was a fully digital ƉŚŽƚŽŐƌĂŵŵĞƚƌŝĐ ǁŽƌŬŇŽǁ ĨƌŽŵ ĚĂƚĂ ĂĐƋƵŝƐŝƟŽŶ ƚŽ ĮŶĂů ĚĂƚĂ products. QUESTION 2 Can you give us an example or two of how these steps have played out in terms of new product development or ĞŶŚĂŶĐĞŵĞŶƚƐƚŽĞdžŝƐƟŶŐƉƌŽĚƵĐƚƐ͍ ^ŝŶĐĞƚŚĂƚƟŵĞ͕ƚŚĞhůƚƌĂĂŵƚĞĂŵŚĂƐŬĞƉƚŝƚƐĮŶŐĞƌŽŶƚŚĞƉƵůƐĞ ŽĨĂĚǀĂŶĐĞŵĞŶƚƐŝŶĚŝŐŝƚĂůƚĞĐŚŶŽůŽŐŝĞƐĨŽƌƚŚĞďĞŶĞĮƚƐƚŚĂƚƚŚŽƐĞ developments bring to the UltraCam program and our customers. This can be seen in the progression of the product line. Building ŽŶ ƚŚĞ hůƚƌĂĂŵ ǁĞ ĮƌƐƚ ƌĞůĞĂƐĞĚ ƚŚĞ hůƚƌĂĂŵy ĨŽůůŽǁĞĚ ďLJ ƚŚĞhůƚƌĂĂŵyƉ͘&#1c;ĂĐŚƐLJƐƚĞŵĨĞĂƚƵƌĞĚĂĮŶĞƌƉĂŶĐŚƌŽŵĂƟĐƉŝdžĞů ƉŝƚĐŚƚŚĂŶŝƚƐƉƌĞĚĞĐĞƐƐŽƌ͕ƉƌŽǀŝĚŝŶŐĂůĂƌŐĞƌWEŝŵĂŐĞĨŽŽƚƉƌŝŶƚ ĂŶĚ ŝŶĐƌĞĂƐŝŶŐůLJ ƐŚĂƌƉĞƌ ĂŶĚ ŵŽƌĞ ĚĞƚĂŝůĞĚ ŝŵĂŐĞƌLJ͘ tŝƚŚ ƚŚĞ release of the UltraCamLp, and later with the UltraCam Eagle, we were able to take advantage of progress made in storage ƚĞĐŚŶŽůŽŐŝĞƐ͕ĂĚŽƉƟŶŐƐŽůŝĚƐƚĂƚĞĚƌŝǀĞƐĨŽƌƚŚĞhůƚƌĂĂŵƐƚŽƌĂŐĞ ƐƵďƐLJƐƚĞŵ͘dŚŝƐƉƌŽǀŝĚĞƐŵƵůƟƉůĞďĞŶĞĮƚƐƚŽhůƚƌĂĂŵĐƵƐƚŽŵĞƌƐ͘ The absence of mechanical parts allows data transfer to and from storage media to take place at a much higher speed, means less ƉŽǁĞƌĂŶĚĐŽŽůŝŶŐĂƌĞƌĞƋƵŝƌĞĚ͕ĂŶĚƉƌŽǀŝĚĞƐĂŵŽƌĞƉƌĞĚŝĐƚĂďůĞ ůŝĨĞƐƉĂŶ ĨŽƌ ƚŚĞ ƐƚŽƌĂŐĞ ŵĞĚŝĂ͘  ĚĚŝƟŽŶĂůůLJ ƚŚĞ ĞŶƟƌĞ ƐƚŽƌĂŐĞ ƐƵďƐLJƐƚĞŵŝƐƐĐĂůĞĚĚŽǁŶƐƵĐŚƚŚĂƚŝƚǁĞŝŐŚƐůĞƐƐƚŚĂŶŵĂŐŶĞƟĐ spinning disk hard drives, and can be integrated into the sensor ŚĞĂĚƐŽƚŚĂƚŝƚŽĐĐƵƉŝĞƐůĞƐƐƐƉĂĐĞŝŶƚŚĞĂŝƌĐƌĂŌ͘ This trend of scaling down the physical form factor of subsystems ĂůƐŽĂůůŽǁĞĚƵƐƚŽŝŶƚĞŐƌĂƚĞƚŚĞĐŽŵƉƵƟŶŐƵŶŝƚƐŝŶƚŽƚŚĞƐĞŶƐŽƌ heads of the UltraCamLp and the UltraCam Eagle, and with ƚŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ŽƵƌ hůƚƌĂEĂǀ ƐLJƐƚĞŵ ƚŚĂƚ ǁĂƐ ĚĞǀĞůŽƉĞĚ ŝŶ ƉĂƌƚŶĞƌƐŚŝƉ ǁŝƚŚ ƉƉůĂŶŝdž͕ ƚŚĞ ĚŝƌĞĐƚ ŐĞŽƌĞĨĞƌĞŶĐŝŶŐ ĂŶĚ ŇŝŐŚƚ management system is now also an integrated subsystem. Meanwhile, for the UltraCam Eagle that was announced at the ASPRS 2011 conference in Milwaukee we developed all new electronics that improved the system frame rate and CCD signal ƚŽ ŶŽŝƐĞ ƌĂƟŽ ƐŽ ƚŚĂƚ ĐƵƐƚŽŵĞƌƐ ĐĂŶ ŇLJ ƚŚĞŝƌ ĚĂƚĂ ĂĐƋƵŝƐŝƟŽŶƐ ĨĂƐƚĞƌǁŝƚŚŚŝŐŚĨŽƌǁĂƌĚŽǀĞƌůĂƉĂŶĚƐƟůůĐĂƉƚƵƌĞŝŵĂŐĞƌLJǁŝƚŚĂ high and sharp image dynamic. Because we considered that these advancements that were ďƌŽƵŐŚƚƚŽƚŚĞŵĂƌŬĞƚǁŝƚŚƚŚĞhůƚƌĂĂŵ&#1c;ĂŐůĞǁĞƌĞƐŝŐŶŝĮĐĂŶƚ͕ ǁĞ ƌĞĂůŝnjĞĚ ŝƚ ǁĂƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ŽīĞƌ ƚŚĞ ƌĞƐƵůƟŶŐ ďĞŶĞĮƚƐ ƚŽ customers whose project needs and budgets made the UltraCamX ĂŶĚ hůƚƌĂĂŵyƉ Ă ďĞƩĞƌ Įƚ͘ tŝƚŚ ƚŚŝƐ ŝŶ ŵŝŶĚ͕ ǁĞ ƌĞĐĞŶƚůLJ announced the UltraCam Falcon at the Intergeo 2012 conference in Hannover, Germany. The Falcon features a similar architecture as the Eagle but at image footprints and at price points similar to the UltraCamX and UltraCamXp that will now no longer be produced. DĞĂŶǁŚŝůĞ͕ ŽƵƌ hůƚƌĂDĂƉ ƉŚŽƚŽŐƌĂŵŵĞƚƌŝĐ ǁŽƌŬŇŽǁ ƐLJƐƚĞŵ ŚĂƐ ĂůƐŽ ďĞŶĞĮƩĞĚ ĨƌŽŵ ĂĚǀĂŶĐĞŵĞŶƚƐ ŝŶ ĚŝŐŝƚĂů ƚĞĐŚŶŽůŽŐŝĞƐ͕ ƉĂƌƟĐƵůĂƌůLJ ƚŚŽƐĞ ƚŚĂƚ ŚĂǀĞ ĂůůŽǁĞĚ ĨŽƌ ƚŚĞ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ŵŽƌĞƉŽǁĞƌĨƵůĂŶĚƌĂƉŝĚĐŽŵƉƵƚĞƌǁŽƌŬƐƚĂƟŽŶƐ͘dŚĞĚĂƚĂƚŚĂƚŝƐ captured by the UltraCam is immense. A single image transferred ĨƌŽŵƚŚĞĚĂƚĂƵŶŝƚĐĂŶďĞƵƉƚŽϴϰϮDŝŶĮůĞƐŝnjĞĂŶĚĂĨƵůůĚĂƚĂ unit can store up to 3.3 TB. To process an image from raw data ƚŽ Ă >ĞǀĞů ϯ ƉƌŽĚƵĐƚ ĐĂŶ ƌĞƋƵŝƌĞ͕ ŽŶ ĂǀĞƌĂŐĞ͕ ƵƉ ƚŽ ϳ ŵŝŶƵƚĞƐ͘ But taking advantage of today’s processor technologies, we are ĂďůĞ ƚŽ ŽīĞƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĚŝƐƚƌŝďƵƚĞĚ ƉƌŽĐĞƐƐŝŶŐ ŽĨ hůƚƌĂĂŵ ĚĂƚĂŝŶhůƚƌĂDĂƉ͘&#1c;ƐƐĞŶƟĂůůLJ͕ƚŚŝƐŵĞĂŶƐƐƉƌĞĂĚŝŶŐƚŚĞǁŽƌŬůŽĂĚ ĂĐƌŽƐƐŵƵůƟƉůĞƉƌŽĐĞƐƐŽƌĐŽƌĞƐƐŽƚŚĂƚŝŵĂŐĞƐĐĂŶďĞƉƌŽĐĞƐƐĞĚ ŝŶƉĂƌĂůůĞůǁŚŝĐŚƐŝŐŶŝĮĐĂŶƚůLJƐƉĞĞĚƐƵƉŽƉĞƌĂƟŽŶƐ͘ĚĚƚŽƚŚŝƐ ƚŚĞĂƵƚŽŵĂƟŽŶŽĨŵŽƐƚƚĂƐŬƐŝŶhůƚƌĂDĂƉͶŝŶĐůƵĚŝŶŐƌĂĚŝŽŵĞƚƌŝĐ ĐŽƌƌĞĐƟŽŶƐ͕ĐŽůŽƌďĂůĂŶĐŝŶŐ͕ĂŶĚƚŚĞŐĞŶĞƌĂƟŽŶŽĨŚŝŐŚͲĚĞŶƐŝƚLJ ƉŽŝŶƚ ĐůŽƵĚƐ͕ ĚŝŐŝƚĂů ƐƵƌĨĂĐĞ ŵŽĚĞůƐ ĂŶĚ ŽƌƚŚŽŵŽƐĂŝĐƐͶĂŶĚ ŝƚ becomes easy to see how leveraging technological advancements in the digital arena in the development of our products are ŝŵƉƌŽǀŝŶŐŽƉĞƌĂƟŽŶĂůĞĸĐŝĞŶĐLJĨŽƌhůƚƌĂĂŵĐƵƐƚŽŵĞƌƐ͘ QUESTION 3 Should we expect to see any of these products showcased at the ASPRS Annual Conference? ^WZ^ ϮϬϭϯ ĂƩĞŶĚĞĞƐ ĐĂŶ ĞdžƉĞĐƚ ƚŽ ƐĞĞ ŽƵƌ ĨƵůůLJ ĚŝŐŝƚĂů ƉŚŽƚŽŐƌĂŵŵĞƚƌŝĐǁŽƌŬŇŽǁƚŚĂƚŝŶĐůƵĚĞƐƚŚĞhůƚƌĂĂŵ&#1c;ĂŐůĞ͕ƚŚĞ new UltraCam Falcon, and our most recent release of UltraMap, version 3.0 that includes the new modules to produce the point clouds, DSMs and orthos. 6 Januar y 2013 PHOTOGRAMMETRIC ENGINEERING & REMOTE SENSING

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